ParkVolusia brings in $3.8M in revenues, an increase from summer's forecast

The ParkVolusia program charges visitors $20 a day, or $100 a year, to park in off-beach lots. Residents and handicap parking permit holders are able to park at no extra cost.


ParkVolusia was launched on Jan. 1 and charges visitors $20 a day to park in off-beach lots. Photo by Jarleene Almenas
ParkVolusia was launched on Jan. 1 and charges visitors $20 a day to park in off-beach lots. Photo by Jarleene Almenas
  • Daytona Beach
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Volusia County's off-beach parking revenue for fiscal year 2025 is coming in higher than staff anticipated this summer.

Earlier this year in June, county staff reported to the Volusia County Council that ParkVolusia, the new off-beach paid parking program launched Jan. 1, was forecasted to generate around $2.9 million in revenue. This was a significant decrease from the projected $7.1 million of revenue staff had originally budgeted with, a figure that was based off a consultant's estimate.

However, revenues for fiscal year 2025 are coming in at almost $3.8 million, with an additional $6.8 million in revenue from on-beach parking, for a total of almost $10 million. Bartlett said at the County Council's meeting on Tuesday, Nov. 4, that the figure represents a 67% increase in net revenue over last fiscal year.

"We're looking at a $1.4 million increase in the net revenue,"  Bartlett said. "That's after all our costs, versus the previous fiscal year."

The ParkVolusia program charges visitors $20 a day, or $100 a year, to park in off-beach lots. Residents and handicap parking permit holders are able to park at no extra cost.

According to the county, a total of 465,610 individual entries, or cars in the lots, have been recognized by the ParkVolusia license plate reader automation program. Of those, 133,868 paid for a daily parking pass. 

The county also reported 44,754 valid citations issued; a total of 5,080 were deemed invalid due to an error.

Staff was seeking direction from the council on whether to continue to allow residents to be eligible for a free on-beach parking annual pass beyond Jan. 31; continue waiving citations and fees for unregistered residents who later registered for ParkVolusia; allow payment plans for citations; continue with cash sales for some on-beach and inlet parks; and implement automatic annual pass renewals with a re-verification interval period.

Volusia County Councilman Troy Kent made a motion to direct staff to do all of these, identifying a three-year re-verification period for resident pass renewals. His motion passed unanimously.

"Implementing a new program is not easy, and I'm appreciative of not only staff, but our vendor for working through those kinks that we had," Kent said. 

 

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