Retail recruiting company suggests Longhorn Steakhouse, Sports Authority, Chili's for Palm Coast

Buxton has released a list of 20 businesses it believes would be good matches for the city.

The target list, from a slide in a presentation created for the city by Buxton.
The target list, from a slide in a presentation created for the city by Buxton.
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Would a TGI Fridays be a good fit for Palm Coast? What about a Chili’s, or a Longhorn Steakhouse? Buxton, the Texas-based retail recruiting company Palm Coast has hired for $45,000 per year to bring new business to Palm Coast, thinks they could all work here.

The three chain restaurants are among the companies Buxton has listed in an initial “target list” of the top 20 businesses it believes Palm Coast might be able to entice into its market.

“I think you will find some very familiar names that would be popular in our community,” City Manager Jim Landon said in an email to City Council members about the list. “They also represent a good mix of restaurants and a variety of retail stores.”

One of the companies listed, the supermarket chain Aldi, already announced plans for a store in Palm Coast before Buxton’s report came out — something Landon said bodes well for the company’s accuracy.

“It is positive to see one of the matching retailers has already confirmed Buxton’s data,” he said in the email. “We have asked Buxton to replace Aldi with an additional retailer next in line.”

The next step in Buxton’s process, Landon said, will be to chase those top 20 companies and try to bring them here.

Buxton, based in Fort Worth, Texas, has worked with more than 700 communities and 3,000 brands, according to a Buxton presentation before the City Council July 7.

The company looks at communities’ credit card purchase information to match retailers to communities where they would have a reliable customer base. 


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