Pictona at Holly Hill appoints Ormond Beach resident as new CEO

John Phillips was most recently the director of athletics at Embry-Riddle.

  • By
  • | 11:00 a.m. June 11, 2024
Pictona at Holly Hill is located at 1060 Ridgewood Ave. Photo by Jarleene Almenas
Pictona at Holly Hill is located at 1060 Ridgewood Ave. Photo by Jarleene Almenas
  • Ormond Beach Observer
  • Business
  • Share

Ormond Beach resident and former Embry-Riddle Aeronautical University Director of Athletics John Phillips has been hired as the new chief executive officer for Pictona at Holly Hill, effective July 1.

Phillips will report to the board of directors, according to a press release. He will succeed Rainer Martens, current CEO of Pictona, who announced his retirement in March. Julie Martens, player shops director and CEO advisor, is also retiring. 

"The impact that the Martens have had on the development of Pictona cannot be overstated," the press release

John Phillips. Courtesy photo

states. "Their vision to see the explosive growth in the sport of pickleball and build a world-class facility to support that growth, along with the dedication of time, energy and investment of their own money to bring this vision to life is simply remarkable. Additionally, Julie and Rainer are directly responsible for the development of the relationship with the city of Holly Hill, Volusia County and the ECHO Grant Board."

The Martens plan to transition out of their current roles over the next several months.

“I am excited to have the opportunity to work alongside Julie and Rainer Martens to learn the history of Pictona and better understand their vision for its future growth," Phillips said in the press release.

For the last 10 years, in his role as director of athletics at ERAU, he led the Eagles from an NAIA school to a NCAA Division II athletics program with 20 sports and more than 450 student-athletes. He is also an active volunteer in the greater Daytona Beach community and a frequent public speaker.


Latest News


Your free article limit has been reached this month.
Subscribe now for unlimited digital access to our award-winning local news.