BIZ BUZZ

Dedicated rooms for breastfeeding mothers unveiled at Daytona International Speedway

A first of its kind within the racing industry, these rooms provide breastfeeding mothers with a private, clean, and comfortable space.

By AdventHealth Central Florida Division Corporate Communications
| 6:00 p.m. February 19, 2024

John Ferguson, senior vice president and chief human resources officer for NASCAR, and Audrey Gregory,executive vice president and CEO of the AdventHealth East Florida Division, unveiled five new Mothers’ Nursing Rooms at the Daytona International Speedway. Courtesy photo

Ormond Beach Observer
Business

AdventHealth and Daytona International Speedway unveiled five new mothers’ nursing rooms for fans, industry members, and partners when the gates are open at the track.

A first of its kind within the racing industry, these rooms provide breastfeeding mothers with a private, clean, and comfortable space. These one-person rooms lock and have an “in-use” sign on the exterior of the door when occupied. Side tables, changing tables, and diaper genies are all included in the rooms.

“These dedicated lactation rooms will create a more inclusive environment for postpartum mothers in the sport of racing," said Audrey Gregory, executive vice president and CEO of the AdventHealth East Florida Division. "Extensive research highlights the benefits of breastfeeding for both infants and mothers, and this will give mothers a comfortable and dignified setting to pump or breastfeed their babies.By upholding our core values of respect and inclusivity, we hope this will help new mothers at the speedway feel valued and supported on race day.”

While a first for a racetrack, AdventHealth and Women in NASCAR partnered in 2023 to open mothers’ nursing rooms at the IMC Building that hosts Daytona International Speedway and NASCAR office space. WIN is an employee resource group that aims to create a supportive community for women and allies in NASCAR offices to foster dialogue and promote professional growth.