- April 24, 2024
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Edelyn Parker-Frye, director of Brand Events, Communications and Partnerships at Red Roof, was selected as one of the Hospitality Sales and Marketing Association International's "Top 25 Extraordinary Minds" for 2022.
Parker-Frye, a Flagler Beach resident, will be recognized by HSMAI at a reception at the JW Marriott in Los Angeles on Feb. 23 along with the other 24 people on the list, according to a press release from Red Roof.
Parker-Frye leads the brand’s corporate social responsibility program, supporting nonprofit organizations; in 2021, she guided the program to a record-breaking year of donations, the press release said.
The annual list celebrates leaders and innovators in the industry, and honorees are judged by a panel of senior industry executives, the press release said. Red Roof Chief Marketing Officer Marina MacDonald said Parker-Frye is a highly valued member of Red Roof who deserves the recognition.
Parker-Frye has worked in marketing for 17 years and joined Red Roof in 2017, the release said.
“This recognition as a ‘Top 25 Extraordinary Mind’ by HSMAI is such a rewarding accomplishment,” Parker-Frye said. "I look forward to another year of breaking new records and reaching new heights."
