- April 11, 2022
The United States Patent and Trademark Office is teaming up with NASCAR driver Joey Gase and McGruff the Crime Dog to shine a light on criminals selling counterfeit products. The partnership will be on display on car no. 53 during the Feb. 18 NASCAR race at the Daytona International Speedway.
Gase’s race car spotlights the Go For Real campaign, which educates teens and tweens on the inherent dangers of purchasing counterfeit products, according to a press release. The campaign is sponsored by the National Crime Prevention Council and the USPTO.
“With the iconic crime dog by his side, Joey will reach millions of households in America and make one message clear: You’re smart. Buy smart,” said Paul DelPonte, executive director at NCPC. “After all, he knows first-hand the important role real car parts have on safety.”
Gase and McGruff will visit two schools in the Daytona area to educate kids on the campaign. Additionally, people can register to attend the Very Important Pup Meet and Greet on Feb. 16. Registration for the event will remain open through Feb. 14.
“I am extremely excited to team up with the National Crime Prevention Council and McGruff to help take a bite out of crime,” Gase said.