Magic in the Air: Local party entertainment company plans to reopen by end of 2022

Melyssa Meinert, a 24-year-old from Ormond, said she always wanted to bring magic to the lives of children. Her company allows her to do that.


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  • | 1:50 p.m. September 2, 2022
Melyssa Meinert said Magic Mirror's characters resemble those of familiar fairytales, but are her company's design. Photo courtesy of Magic Mirror Entertainment
Melyssa Meinert said Magic Mirror's characters resemble those of familiar fairytales, but are her company's design. Photo courtesy of Magic Mirror Entertainment
  • Ormond Beach Observer
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The magic is coming to town from the reopening company, Magic Mirror Entertainment.

Magic Mirror, a party and event company, offer entertainment packages featuring characters such as princesses, pirates, fairies, superheroes, unicorns and mermaids. Owner and creator Melyssa Meinert began developing Magic Mirror in October 2019 and officially launched her business in March 2020. Unfortunately, COVID-19 hit shortly after their opening, causing them to have to wait to fully open. 

“I think it kind of helped in a way because once things started opening back up people received us very well," Meinert said. "They were looking for anything at that point and to have something brand new to this area that their kids have never seen before was exciting. Especially some kids being COVID babies, they have never seen anything like this before."

Melyssa Meinert (right) often dresses up to take part in events. Photo courtesy of Magic Mirror Entertainment
Melyssa Meinert (right) often dresses up to take part in events. Photo courtesy of Magic Mirror Entertainment

Magic Mirror's characters resemble those of familiar fairytales, Meinert said, but are the company's own designs. The company offers four packages. Each include a quick meet-and-greet, a sing-along song, a coronation with gift, singing "Happy Birthday" with their favorite characters, photos and autographs. 

"All kids deserve magic, just because they can't afford to go to Disney doesn't mean they can't have the magic that a childhood brings," Meinert said. 

Meinert has always been passionate about kids and pursued a degree in educational studies. As a 24-year-old from the Ormond Beach area, she said she wanted to bring magic to kids' lives without it costing their parents their whole savings account. 

Magic Mirror Entertainment will be reopening by the end of this year with an expansion in cast, characters, and locations, as they will be doing parties and events spanning from Volusia to St. Johns counties. 

 

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