BIZ BUZZ: Publix to anchor Latitude Margaritaville’s retail center in Daytona Beach

Also in Biz Buzz: Florida Hospital, National Travel & Tourism Week Event, Red Eye Chili Cook-Off, Riverfest on the Halifax

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  • | 10:55 p.m. April 29, 2018
Latitude Margaritaville's Retail Center rendering.
Latitude Margaritaville's Retail Center rendering.
  • Ormond Beach Observer
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Publix was named the anchor tenant of the active adult community’s new Latitude Landings retail center, located on LPGA Boulevard.

Comprising 48,000 square feet of the 200,000-square-foot retail development, Publix is slated to open in the second quarter of 2019. The first phase of Latitude Landings will also include space for additional retail and services.

The Landings will be easily accessed by golf cart path directly from Latitude Margaritaville, which is in its first phase of development. For more information, visit

Daytona Beach and Ormond Beach rank in Top 25 Most Affordable Beach Towns

Daytona Beach and Ormond Beach were named in a “Top 25 Most Affordable Beach Towns,” according to a study by SmartAsset. Daytona Beach ranked 8 on the list with Ormond Beach at the number 15 spot. In its third year, SmartAsset considered metrics including median home value, median annual property taxes and median annual housing costs. Researchers found the average median home value for Daytona Beach to be $117,000 with Ormond Beach at $169,900. Data was analyzed on 229 beach towns across the United States. 

Hear from industry leaders at National Travel & Tourism Week event

Volusia County tourism industry leaders will come together to celebrate National Travel & Tourism Week on May 9 at the new Hard Rock Hotel Daytona Beach.

The event will feature an expert panel from three tourism bureaus. They will provide an overview of what is new and upcoming for tourism in Volusia County, and the positive economic impact tourism has on local businesses. Doors open at 8 a.m. and the hour-and-a-half program begins at 10:30 a.m. Guided tours of the Hard Rock Hotel Daytona Beach will be available thereafter.

The event is free and open to the public, but reservations are required. To register, call Eileen Gaines at 386-257-6828 or [email protected].

Florida Hospital Memorial Medical Center employees donate 2,000 pounds of food for children

Florida Hospital Memorial Medical Center employees donated nearly 2,000 pounds of nonperishable food to Halifax Urban Ministries and Food Brings Hope. These nonprofit organizations will provide children who receive free or reduced-price school lunches with food on the weekends.

In addition, employees delivered nearly 650 diapers for Family Renew Community, a Volusia County nonprofit organization that helps homeless parents on a path toward supporting their families in places of their own.

Florida Hospital opens new centralized scheduling office and selects regional cancer director

Florida Hospital opened a new centralized scheduling, pre-registration, insurance verification and outpatient authorization office at 1061 Medical Center Drive, Suite 111, Orange City.

Pre-registration is completed before arriving to the hospital for imaging, respiratory, cardiology, and nuclear medicine services to check patient insurance eligibility and determine any patient financial responsibility due at time of service. Patients can visit to request an appointment with a scheduling agent to find the right provider and location or view current available appointment times.

Paula Daniel
Paula Daniel

Also, Paula Daniel was chosen to serve as director of clinical oncology for the Florida Hospitals in Volusia and Flagler counties. In this role, Daniel is responsible for managing and overseeing the clinical operations of the cancer services at Florida Hospital DeLand in DeLand, Fish Memorial in Orange City, Flagler in Palm Coast, Memorial Medical Center in Daytona Beach, and New Smyrna in New Smyrna Beach.

Firm hosts 15th year of Red Eye Chili Cook-Off

Benedict Advertising & Marketing hosted its Red Eye Chili Cook-Off at its home office in Daytona Beach. The event has been a staple at the office for the past 15 years as a way of bringing the community together

In the end, it was Jonathan Benedict’s Smokey the Pig’s Chili that won over the judges. The entry was a blend of slow-smoked pulled pork, Tony Chachere’s Famous Creole Cuisine spices and Tony Chachere’s Bloody Mary Mix.

Riverfest on the Halifax around the corner

The Riverfest on the Halifax presents three days of family entertainment at Riverwalk Park in Port Orange. Festivities kicks off with the Land n’ Sea Feast at 6 p.m. on May 4 at the Riverside Pavilion, 3431 S. Ridgewood Ave. The dinner is catered by Aunt Catfish’s on the River and will have music by Steel Daddy. Cost is $25.

On May 5, the day starts at 7 a.m. with the 5K at the Riverwalk. Activities that follow include the Craft Bazaar & Expo, SUP Race, Corporate Challenge and Cornhole Contest with a lineup of food trucks. The fun continues May 6 at Noon and is highlighted by a Motorcycle Show and more. Visit

Doctor named medical director for Emergency Services at Halifax Health 

Dr. Stephen Viel, a board-certified emergency medicine physician, has been named the medical director for emergency services at Halifax Health.  In this role, he will provide guidance, leadership and oversight to Halifax Health’s Level II Trauma Center and emergency departments in Daytona Beach, Port Orange and Deltona.

Medical director chosen to present at international conference

Dr. Carolyn Geis, medical director for the Halifax Health|Brooks Rehabilitation Center for Inpatient Rehabilitation, has been invited to the 12th International Society of Physical and Rehabilitation Medicine World Congress being held in Paris, France on July 8-12.  It’s there she will present abstract "Factors Associated with Return to Acute Hospital Care" from Inpatient Rehabilitation Facility 

Send business stories and photos of interest to Ormond Beach and Port Orange residents to [email protected].


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