BUSINESS OBSERVER: What's happening around the area

Also: A new website is dedicated to Ormond-by-the-Sea.

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  • | 9:45 a.m. January 30, 2017
  • Ormond Beach Observer
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Hospital auxiliary helps NICU

Florida Hospital Memorial Medical Center auxiliary donated $65,000 at the end of 2016 to support the hospital’s neonatal intensive care unit.

“Our hard working, dedicated volunteers at the Bird Cage Gift Shop and the Pinkadily Thrift Shop endow the largest portion of the auxiliary's annual donation, along with fundraisers held throughout the year that other volunteers assist with,” said Pat McCarthy, auxiliary president.

In 2015, the hospital volunteers pledged to raise $200,000 to support the construction and equipment of the 16-bed Level II NICU at Florida Hospital Memorial Medical Center. They have now donated $70,728 toward that amount.

Opened in August, the hospital’s NICU cares for newborns 32 weeks and older.

“The NICU is extremely appreciative of this generous gift, as this offers us the ability to purchase additional equipment and supplies as we extend the healing ministry of Christ and provide excellent care to our smallest patients,” said Becky Vernon, director of women and children’s services.

Financial advisor now on TV

Local financial adviser and CPA David Holland, owner of Holland Financial, now has a new financial planning program on WDSC Channel 15. The show “PlanStrongerTV” runs 7 p.m. every Monday.

Holland has hosted a PlanStronger radio show for five years.

“I look forward to teaching people about their money and interviewing well-known, knowledgeable people from all over the country,” he said.

Holland will celebrate his 20th anniversary this year. Visit the Holland Financial website at or call 671-7526.

Market company starts up

Patti Sarinana of P.S. Marketing Maven
Patti Sarinana of P.S. Marketing Maven

A new marketing company serving Volusia and Flagler counties has been launched. P.S. Marketing Maven helps small businesses grow, according to owner Patti Sarinana.

The focus is to build and maintain relationships through email marketing campaigns, social media, contact management, research, etc. Visit

Adams ‘mannikin’ video gets attention

Adams, Cameron & Co. recently released a video incorporating the viral concept of the mannequin challenge with a unique theme, Broker’s Open. The well-known trend involves a camera panning across a large group of people frozen in various actions, typically to the song of Black Beatles by Rae Sremmurd. In their own twist, Adams, Cameron & Co. placed real estate agents variously throughout the video to appear as if they were participating in a real estate broker’s open house event. The video was shot at 1240 John Anderson Drive in Ormond Beach, a waterfront property currently listed for $849,900.

 The video was officially released on January 13th and has already attracted 6,256 recorded views on Facebook alone. It has reached over 25,000 people and has been shared 94 times.

 “It’s wonderful when our agents can get together and showcase homes in new and unique ways while having fun at the same time!” says John Adams, president.

 Visit Adams Cameron Facebook page or go to to see the video on Facebook. Visit

Website announced for Ormond-by-the-Sea

Ormond-by the Sea has a new website where residents and visitors can find information about  restaurants, parks, beaches, shops, events, etc. The website,, is up and running but most of it is still under construction, according to a press release. Comments can emailed to [email protected].

Cheri Campbell, vice president, Seacoast Bank
Cheri Campbell, vice president, Seacoast Bank

Seacoast announces hire

Seacoast Banking Corporation of Florida announced that Cheri Campbell has joined the bank as vice president, mortgage loan officer and is located in the Ormond Beach office. She has 25 years of lending experience in the Volusia and Flagler County markets. She received her bachelor’s degree in business administration from the University of Central Florida.


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