BIZ BUZZ: Stonewood restaurant celebrates 15 years
| 10:36 p.m. July 17, 2014
Ormond Beach Observer
Peach Valley West to open by September.
Stonewood Grill and Tavern, 100 S. Atlantic Ave., celebrated 15 years of business July 17 with a ribbon cutting compliments of the Ormond Beach Chamber of Commerce. It was the first restaurant in the chain of 12 that now operate throughout Florida as part of Stonewood Holdings LLC. The owner is Gale Lemerand, who started the company along with two partners.
Stonewood Holdings LLC is the parent company for the Peach Valley Café. The planned Peach Valley West, on West Granada Boulevard, should open by September, according to Brad Disch, district manager. It will be the sixth in Florida.
He said the previous manager of Peach Valley Café on East Granada Boulevard, Jenny Sparacino, has been promoted to general manager and will run Peach Valley West.
He said there has been a lot of demand for the new restaurant because of the popularity of the first one.
“We can’t get it open soon enough,” he said.
Asked how a restaurant stays in operation for 15 years, Jeff Ash, president of Stonewood Holdings, said they have put emphasis on consistency, along with quality and value. He said they try to give customers a “fine dining” experience, by providing good service, but maintain a casual, “Florida grill” atmosphere.
For the summer, they are bringing back menu items that were on the original menu 15 years ago. “We may add a couple to the menu because they are doing so well,” Ash said.