- December 4, 2025
Fourteen years ago, Cherina Ezell packed up her life, loaded her three children into the car and headed south in search of a new beginning. On Sept. 2, that journey came full circle when Ezell and her daughter, Savannah Hernandez, officially opened their own business: B.S.A. Cleaning & Restoration.
The company provides residential and commercial cleaning services throughout Palm Coast and Flagler Beach. While the business currently focuses on everyday cleaning, Ezell has her sights set on expanding into crime scene and hazmat cleanup.
Ezell said that mission shapes every part of their work.
“We aren’t just a cleaning service,” she said. “We bring our strengths to families who might not have it in them. We help create space for people to spend more time with their families without worrying about a chaotic house.”
For Ezell, the venture is more than just a business — it’s the continuation of her family’s story. Her life on the move began in 1998, traveling the country for her former husband’s job. When circumstances shifted, she took her children and everything they could fit in the car, determined to build a safe, stable home.
That spirit of resilience is woven into the logo of B.S.A. Cleaning & Restoration. Designed by Ezell’s son, Walter — nicknamed “Bobo,” the inspiration for the “B” in the company name — the logo is based on a tattoo Ezell carries on her arm, which represents the initials of her children’s names in front of a purple ribbon.
“The ribbon is the awareness symbol for domestic violence and abuse, which makes it deeply personal for me,” Ezell said. “But my children walked that journey with me. We are all survivors. For us, it’s more than just a logo — it’s a symbol of strength and compassion that we carry into our business and our community.”
Despite having no prior business experience, Ezell and Hernandez dove headfirst into entrepreneurship. They applied for their LLC in July 2025 and received their official licensing on Sept. 2.
“I don’t have a background in business,” Hernandez said. “But learning how to build the infrastructure — everything from documentation to sending out quotes, tracking hours and money, and handling social media — has been really exciting. Doing it alongside my mom has made it even more meaningful.”
The company also makes community support a priority, offering discounts to U.S. veterans and first responders.
For Hernandez, the real reward has been working side by side with her mother.
“This has been such a great opportunity to spend more time together,” she said. “Every day, I learn something new about her. Watching her determination and fearlessness has been inspiring. I believed in this business from the start because I believe in my mom. I’ve seen her strength and resilience, and I knew if she was determined to make it happen, she would succeed. My belief in B.S.A. comes from my belief in her.”
