- December 4, 2025
A new boutique artisan market is opening in downtown Ormond Beach.
Ormond Collective will celebrate its grand opening from 11 a.m. to 6 p.m. on Saturday, Sept. 13. Located at 58 W. Granada Blvd., the market and community space will feature about 30 local vendors — selling art, music records, vintage clothing, wine and more.
Fern & Fable bookshop owner Rayna Dunlop and her husband Sam are the faces behind Ormond Collective.Through their travels, they often frequented similar vendor-based markets in cities across the U.S, and in the last 10 years, the number of pop-up markets as well have been growing.
"People get really excited about these small makers and these individual groups — whether it's the world at large being more thoughtful of where your money goes and also supporting people that you know and love is really powerful," Dunlop said. "I think that this gives more of an anchor to that downtown."
Among the vendors inside Ormond Collective are Spinning Records, a record store based in New Smyrna Beach; Beach + Vine, a wine bar located in Ormond-by-the-Sea; and Rock Paper Supply, an art and stationary store by Ormond Beach artist Beth O'Connor.
That was a big vision for us — creating a space that we could all come together and do this together, and be able to create that spot." — RAYNA DUNLOP, OWNER
Many of the vendors came to Ormond Collective as a result of existing community relationships. For example, O'Connor painted Fern & Fable's mural last year and often works with Dunlop out of the bookshop on art initiatives and events.
Plus, as Fern & Fable's customer base continues to grow in the downtown, Dunlop said she was in need of a community space to hold events.
It's been a joy to have her bookshop in the downtown, Dunlop said, and they wanted to be able to contribute more retail while creating a space where makers, artists and small business owners, who normally may be priced out of a storefront in the corridor, could have a presence in the downtown.
"That was a big vision for us — creating a space that we could all come together and do this together, and be able to create that spot," she said.
The Dunlops signed the lease for the space, which formerly housed a kickboxing gym, in July and completed a full buildout.
Ormond Collective is already at capacity. Dunlop said that shows that downtown Ormond is growing and thriving.
"We are just so, so grateful," she said. "Everybody came in and it was a blank space that was hard to see the vision and they embraced it with us and everybody's been making their spaces their own, which has been incredible."
They hosted a vendor preview on Wednesday, Sept. 10, where vendors came in and brought their families to celebrate the opening of Ormond Collective. There were a lot of tears and hugs, Dunlop said.
"Seeing each person's hard work from start to finish has been really, really incredible," she said. "Just those organic connections. Someone is my neighbor. Another one, their kids are in school with my kids. So that is the biggest thing that's affected me — is that connection between our community."
Ormond Collective will be open 11 a.m. to 6 p.m. Wednesday through Saturday, and 11 a.m. to 3 p.m. on Sundays.
