- December 4, 2025
Salty Church, described by its leading pastor as “a staple of faith and community along the coast since 2005,” is celebrating its 20th anniversary with more than reflection — it’s celebrating with expansion.
Founder and lead pastor Robbie O’Brien and his team are transforming the former Lulu’s Oceanside Grill in Ormond Beach into The Boardroom Coffee Co., a new venture designed to blend caffeine, community and connection.
Set to open Dec. 7, the space will function as a coffee shop by day and an extension of the church’s mission throughout the week, offering a relaxed environment where anyone, regardless of belief, can gather. When weekend services reach capacity, The Boardroom will also double as an overflow venue where guests can watch live worship streamed from across the street.
“Our vision is to become the community’s preferred gathering place,” O’Brien said. “No matter who you are or what you believe, we want it to be a cool spot to hang out. Our mission isn’t to run a business — it’s to create an environment that starts with coffee and can lead people toward Jesus.”
The name “Boardroom” carries a dual meaning: a nod to both collaborative spaces and the coastal, surf-inspired culture that has shaped Salty Church from the start. Inside, guests will find surfboard-themed décor reflecting the beachside roots of the church’s laid-back atmosphere.
According to the Volusia County Property Appraiser, Salty Ministries, Inc. purchased the Lulu’s property for $1.5 million, adding 5,043 square feet of indoor space to its growing ministry footprint.
With six campuses already established across Volusia and Flagler counties — and plans underway for a digital campus — Salty Church continues to ride a wave of growth it says is driven by connection, creativity and community.
As The Boardroom Coffee Co. prepares to pour its first cup, O’Brien said the message behind the expansion remains simple: “Come as you are — and stay for something deeper.”
