Rockefeller's in Ormond Beach launches food menu

Owner Slate Gray said he's hoping to transition Rockefeller's into an all-day cafe and brasserie. Their outdoor deck will be completed in the next month.


Rockefeller's is located at 142 E. Granada Blvd., Suite 7, in the Fountain Square Village. For the month of Halloween, Rockefeller's is acting as a Halloween pop-up bar. Photo courtesy of Ky Sellers
Rockefeller's is located at 142 E. Granada Blvd., Suite 7, in the Fountain Square Village. For the month of Halloween, Rockefeller's is acting as a Halloween pop-up bar. Photo courtesy of Ky Sellers
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Almost two years after opening, Rockefeller's full kitchen is up and running, just in time for its busiest time of year.

Slate Gray, who co-owns Rockefeller's

Chef Angie Lutts distributes food during the "Taste of Rockefeller" event on Friday, Oct. 3. Photo courtesy of Ky Sellers

with his father Kevin, said the addition of food, prepared by local Chef Angie Lutts, will aid in the transition to a cafe and brasserie. They launched their food menu on Friday, Oct. 3, during a special "Taste of Rockefeller" event. Regular offerings will include sliders, flatbreads, sandwiches, soups and appetizers. 

Rockefeller's will soon also offer coffee and brunch items. Their outdoor deck, Gray said, will be completed in the next month, and once that is in place, Rockefeller's will be able to seat 100 people, counting space in the plaza's courtyard and inside bar seating. 

"We get great feedback for Rockefeller's — we truly do," Slate Gray said. "People always say all the time we have the best energy in town, all types of really kind compliments, but we know ... that food is always going to be the thing that separates us from everybody else."

It's what people have been requesting the most since Rockefeller's opened, he added. Gray's vision is to turn Rockefeller's into a place for people to come by all-day, not just for late nights.

"We know that with food finally being here, it's truly going to be full-service," Gray said, explaining that customers won't have to eat dinner elsewhere when planning to visit Rockefeller's for a drink. 

They've always wanted to be a place for locals, hosting networking groups, music DJs and events like karaoke nights. This month, Rockefeller's has transformed its interior into all things spooky to act as a Halloween pop-up bar; a costume contest will be held on Oct. 31.

Kevin Gray said their vision has always been to make it a home for people of all ages. Last karaoke night, they had about 35 people sign up to sing. Rockefeller's stayed open until they each got their turn

"I think the biggest thing that we want to do is we want to give it back to the community," he said.

Last karaoke night, they had about 35 people sign up to sing. Rockefeller's stayed open until they each got their turn.

"If they sign up, they want to sing," Kevin Gray said.

Good food, good drinks and good entertainment — that's what Slate Gray said he wants Rockefeller's to be known for.

"Every city needs one place that goes above and beyond and is just truly for the community and truly for the city, and that's what we truly want to be," Slate Gray said. "... That's what we envision, for sure."

 

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