- December 4, 2025
Palm Coast has launched a new transparency website for residents to keep up-to-date on Palm Coast’s Strategic Action Plan priorities.
The SAP Dashboard website, which was created entirely in-house, will provide more transparency to the public and the City Council, Communications & Marketing Director Brittany Kershaw said. The dashboard was launched after the July 22 City Council meeting.
“This is just another way to show the public and for you, city council, to stay on top of where we're at with these,” Kershaw said during the meeting. “Having an access point that you can view at any time, I think, is beneficial to both you and the public.”
The website is accessible through palmcoast.gov/ by clicking on the tile labelled “SAP Priorities” at the bottom of the page. The direct link to the site is palmcoast.gov/priorities.
On the site, viewers will see a video that walks them through the 2025 fiscal year budget, showing the budget items that fall under SAP priorities. The video will be updated after the 2026 budget is adopted, Kershaw said.
Below that, there are links to each of the city’s four pillars: A strong and resilient economy, safe and reliable services, civic engagement and sustainable environment and infrastructure.
Within each pillar are the objectives for that pillar, summaries of those objectives and a progress bar showing how complete each item is. Kershaw said most of the objectives were adopted over the 2025 summer, and so are in the beginning stages.
The website also includes links to previous city accomplishments, a booklet on the 2024-2028 SAP items, an annual progress report on city goals and achievements and the 2025 legislative priorities.
Vice Mayor Theresa Carli Pontieri said the dashboard was “fantastic.”
“Our Strategic Action Plan literally dictates the larger projects that we're focusing on and how the budget is affected by the project,” Pontieri said. “So this is super important.”
IT Senior Programmer Zach Bauer said department staff can import updates to the items quarterly which will then generate an AI automated summary for each item. The staff can edit the summaries if need be.
The next phase, he said, will bring in key performance indicators, according to a press release from Palm Coast. These KPIs are measurable data points showing how Palm Coast is progressing toward its strategic goals in real time.
“Whether you're a longtime resident or new to the area,” the press release said, “the SAP Dashboard offers a window into how your city is working to improve quality of life, promote economic development, and maintain infrastructure and public services.”
