New Fortune 1,000 company could join International Speedway Square in Daytona Beach

The shopping plaza was recently purchased by DLC Management, a national company that owns retail centers, as part of a $429 million, multistate acquisition.


The International Speedway Square was recently purchased by DLC Management. Photo by Sierra Williams
The International Speedway Square was recently purchased by DLC Management. Photo by Sierra Williams
  • Daytona Beach
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A new Fortune 1,000 company could be filling in the empty storefront in International Speedway Square in Daytona Beach. 

The shopping plaza was recently purchased by DLC Management, a national company that owns retail centers, as part of a $429 million, multistate acquisition in Arizona, Florida, North Carolina, Oklahoma and Texas, according to a DLC Management press release. DLC CEO Adam Ifshin told the Observer that though the Daytona Beach property was included in the purchase, this is a “high quality asset.” 

“This is a high quality asset in a market that we know very well, a market that we've sought to invest in for a very long time, and it's anchored by tenants with whom we have large, significant pre-existing relationships,” Ifshin said.

Ifshin said they at DLC are in talks with a “named, household brand, Fortune 1,000 company” to fill in the storefront that use to house a Conn’s HomePlus before the company went bankrupt. Ifshin said he could not provide much information about the prospective tenant but said it was a company DLC does a lot of business with.

“We hope to be able to announce prior to the end of the first quarter of 2026 who that is,” he said. “It's going to be a great fit for the market, and it's going to be a great fit for the center and the other tenants inside.” 

Currently under construction in the center is a Banfield pet hospital, too, Ifshin said, which will open in 2026.

This is DLC’s first property in Daytona Beach but, Ifshin said, DLC is familiar with the market of a Florida retail center through its other Florida properties. The Daytona Beach property is DLC’s 10th Florida property.  

Ifshin said the Daytona Beach property is what DLC calls “secondary markets,” that are not as large as markets in New York or Miami, but are still driving traffic. DLC regularly likes to invest in these secondary markets, he said. 

“We like to go to markets that have special drivers of traffic,” he said. The International Speedway Square has a unique driver of traffic through the draw of the International Speedway and the growing college campus of Embry-Riddle Aeronautical University. 

The International Speedway Square has a variety of shops already installed in the plaza: Haverty’s Furniture, Dick’s Sporting Goods, Michaels, Five Below, Total Wine, Shoe Carnival and more.

The plaza is also situated directly adjacent to the site of a future 180-room hotel with a separate sit-down restaurant. 

 

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