- December 4, 2025
Before Brett Snider got into the air conditioning business, he was a pastor.
One person he visited often while leading Trinity Lutheran Church, in Holly Hill, was a homebound woman. They got to know each other, and he confided that he was struggling to lose weight. She gave some simple advice: “Just eat one less cookie.”
That resonated with Snider, and he eventually saw that it was the same message he had learned from a social media influencer and author, Gary Vaynerchuk: “It’s your fault.”
[[ For more Best Advice stories, click here.]]
“It's my fault,” Snider said during a recent interview with the Observer, at the Arctic Breeze office, in Palm Coast. “It's my fault when I eat too much food, and that causes weight gain. It's also my fault when I reel it back in and put the cookie down. And so, when you have that mentality, you know that there are controllables in this life. And so the things I can control are my fault. They're my responsibility.”
Snider has lived in Palm Coast for 20 years and loves it because it’s the “perfect middle spot” between larger cities. He still is connected to Volusia County, as he is a part-time associate pastor at Holy Cross Lutheran Church, in South Daytona; and his children attend Riverbend Academy, in Ormond Beach.
Mark Eidman Jr. has owned Arctic Breeze since 2002, with his daughter, Erin, who is Snider’s wife. Today, it has grown to 30 employees and 16 trucks, serving Flagler and Eastern Volusia counties. Arctic Breeze, which does 90% of its business in residential installation and service, recently became a Carrier dealer, to go along with American Standard.
Snider is involved with many aspects of the business at Arctic Breeze: accounting, marketing, human resources. In all of those areas, he has learned to say to himself: “It’s your fault” — whether the outcome is good or bad.
He also preaches it to his children: Bad outcomes often feel like a crossroad. If we can use that moment as an opportunity, we can find peace about future outcomes.
“Find that crossroad,” Snider said. “And then when you look back and say, ‘Yeah, that was my fault; I caused that to happen,’ take some credit for it.”
Visit arcticbreezeair.com or call 386-270-0375.
