- December 4, 2025
Since moving to The Hammock, Pamela Orne has run several business ventures of varying sizes.
She watches dogs and meal preps for her neighbors. Her and her husband John Orne ran a remodeling business called Pamela’s Projects for several years, too. All this after she spent 30 years in the psychology field.
All of these things started as something she enjoys doing for herself, she said.
“I think I’m an entrepreneur at heart,” she said.
Just three months ago, Orne started their new venture when she found a different niche to fill: an affordable, luxury car service, Pamela’s Coastal Car Service.
The service offers rides to and from a destination in one of their luxury vehicles, a Lexus sedan or a Mercedes SUV. They try to offer the types of amenities and services a higher-end company offers – professional dress and behavior, chilled water bottles for the drive, loading the luggage – at more affordable prices.
Orne said she wants to be the reliable service people are looking for.
“What we're trying to do is be the ‘black car service’ or the luxury car service,” Orne said. “Our goal is to please so you’re a repeat customer.”
Orne said this all started because she was driving neighbors to their doctor’s appointments, and more neighbors began asking for rides. Orne saw a need and decided to fill it.
“Anybody that puts their mind to anything can do it,” Orne said. “You just have to figure out what the need is in the community.”
John Orne is the primary driver, with Pamela Orne filling in the gaps. Their service became so popular in the area that they had to start turning away rides, Pamela Orne said.
“We’ve been in such demand, I can only imagine what the holidays are going to be like,” she said.
Pamela’s Coastal Car Service is a 24-hour service where customers can call and schedule a ride for anytime of the day. John Orne said his wife is constantly answering the phone for service requests – she likes to keep herself busy, he said.
“She’s always been super motivated,” he said.
The Ornes have recently hired two additional drivers, a man named Jim and a woman named Margaret, to take some of the pressure off of John Orne’s driving. It was important that one of their hired drivers is a woman, Pamela Orne said, because one of the services they offer is allowing the customer to request a female driver if they are uncomfortable with a male driver.
In her experience, she said, there are women who need to order a ride service but are uncomfortable with the thought of being alone in a car with a strange man.
“So we accommodate, whatever it takes,” she said.
The two are still working out the kinks of a new business, like what their cancellation or no-show policy will be for customers, and the Ornes are still finalizing a formula for their rates. They’re also looking to expand and purchase two-three more luxury, low-mileage vehicles for more available driving time and, hopefully, to accommodate larger parties.
But what they do know is they’re not going to leave people in the lurch and they’ll do their best to accommodate the needs of every customer. John Orne said he thinks people just want consistency.
“They want the same driver. They want to tell them, ‘hey, I don't like to be picked up at arrivals. I like to be picked up at departures,’” he said. “I'm like, ‘You're the boss.’ Just tell me what makes you happy and I'm happy to do it. I mean, if it takes me 15 minutes longer, it's no big deal.”
