Palm Coast council approves Promenade apartment, retail building for Town Center

The retail and 204-unit apartment building is planned for the 17.35 acres on the southwest corner of Central Avenue and Bulldog Drive, directly across from Central Park at Town Center.


A rendering of the The Promenade, planned for the southwest corner of Central Avenue and Bulldog Drive in Town Center. Image from Planning Board meeting documents
A rendering of the The Promenade, planned for the southwest corner of Central Avenue and Bulldog Drive in Town Center. Image from Planning Board meeting documents
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The Palm Coast City Council has approved the Promenade, a retail and 204-unit apartment building designed for Town Center.

The council voted 4-0 to approve the development’s application at its March 19 meeting, with Vice Mayor Ed Danko absent from the meeting. The project is planned for the 17.35 acres on the southwest corner of Central Avenue and Bulldog Drive, directly across from Central Park at Town Center.

After 20 years, this will be the first “true mixed-use building” in Town Center’s development, senior city planner Phong Nguyen said.

“The intersection of Central Avenue and Bulldog [Drive] was anticipated to be the epicenter of the four corners of the Main Street, which now we call it Central Avenue,” Nguyen said.

Property owner PC Town Center Development II submitted a site plan for the Promenade that outlines retail and commercial space along the Promenade’s first floor, with floors three through four all housing apartment units. The apartments will be one or two-bedrooms, ranging from 655 to 1,163 square feet, and the site will have 521 parking spots.

The Promenade’s mixed-use space will create a “downtown” atmosphere that is walkable and pedestrian friendly for both visitors and residents, a Palm Coast press release said.

The Promenade will have 67,000 square feet of commercial use and four of those store fronts are planned for restaurants, said Frank Mendola, director of Real Estate Development with Persimmon Capital Group, representing the property owner. The buildings themselves will be made with concrete, which is more resilient, he said.

“The concrete block is more efficient to build in the sense that it's faster,” Mendola said.

Council member Nick Klufas said he was excited to the addition of more diverse housing options for Palm Coast residents.

“This is something that I think a lot people are looking for, and I'm happy that it's coming to Palm Coast,” Klufas said.

City staff members are currently reviewing building permits for the Promenade.

 

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Sierra Williams

Sierra Williams is a staff writer for the Palm Coast Observer covering a variety of topics, including government and crime. She graduated from the University of Central Florida in 2021 with her bachelor's degree in print/digital journalism and a minor in political science. Sierra moved to Palm Coast in September 2022 and is a Florida native from Brevard County.

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