- December 5, 2025
Sara Dionne and Siobhan Daly serve cookies and hot chocolate at The Casements. Photo by Alexis Miller
Paige and Zoey Gallagher. Photo by Alexis Miller
Paige and Zoey Gallagher show sisterly love. Photo by Alexis Miller
Santa Claus and Nancy Cortez. Photo by Alexis Miller
Gui Vitale, an employee at Dunn's Attic. Photo by Alexis Miller
Pumphouse BBQ's decorations for Christmas in July. Photo by Alexis Miller
Bryan Brymer, one of the owners of Pumphouse BBQ. Photo by Alexis Miller
The Christmas in July banner on Granada Boulevard. Photo by Alexis Miller
The Christmas tree at the Ormond Beach Library. Photo by Alexis Miller
Nash and Archie Williams take part in the elf scavenger hunt. Photo by Alexis Miller
Marek Novac and Claudia Davidson, of the Ormond Beach Library. Photo by Alexis Miller
Ormond MainStreet hosted its sixth annual Christmas in July event on July 22, drawing record-breaking business participation.
The event supports an “eat local, shop local" mentality in the community through sales at local restaurants, cafes and shops, plus kids' activities such as face painting, scavenger hunts and photos with Santa Clause.
“I hear stories from families that have just moved here, and they would tell me that the event is the first thing that made them feel a part of the community, and that makes me proud," said Becky Parker, Executive Director at Ormond MainStreet. "It feels good that everyone wants to come together in support of our businesses."
Ormond MainStreet expands the event every year.
Parker put out a survey last year to the businesses that participated. She said she received great feedback: Due to a dip in sales during the summer months, local shops begin to look forward to the event because it helps bring in customers.
“Some of the retailers reported that it’s one of their top three busiest days of the year,” Parker said.
The Ormond MainStreet district starts at Orchard Street on Granada Boulevard and ends at State Road A1A.
Along that stretch, 47 businesses participated in the event this year — more than in any previous year.
This year featured two craft markets, at the Ormond Memorial Art Museum and Gardens and at the Anderson Price Memorial building.
