- December 15, 2025
Gerry Janicek, local artist, made the frames from wood debris left from Hurricanes Matthew and Irma. "Instead of throwing it into the garbage, recycle it," Janicek said. "Look what nature has done. It's beautiful."
Remember the Roots displays succulents. Photo by Paige Wilson
Jay and Hannah Lawrence hold Iris at their Remember the Roots vendor tent. Photo by Paige Wilson
Stephanie Davies and Shannon O'Neal talk to Cas Simmons, vendor artist at Alpha. The pair traveled from Georgia for the Daytona Turkey Rod and then stumbled upon the Shop Small Saturday in Ormond Beach. Photo by Paige Wilson
Artist Cas Simmons poses in front of one of his layered art pieces. Photo by Paige Wilson
Amber and Paul Mirabella from Chic Signs. Photo by Paige Wilson
Mary Beth Michael holds Elon McCarthy in front of her vendor tent. Photo by Paige Wilson
Pangari jewelry on display. Photo by Paige Wilson
Pangari owner, Victoria Cattell, and Art Plant Love owner, Erin Taylor, pose at their joint vendor tent. Photo by Paige Wilson
Bees buzz around the local honey from Art Plant Love's vendor tent. Photo by Paige Wilson
Courtney Hall and Cas Crowell at the Cranium Couture tent. Photo by Paige Wilson
Cranium Couture jewelry on display. Photo by Paige Wilson
"I support local when I can," said Whiteney Whited, an Ormond Beach resident.
Ormond Beach resident Niki Mousikors holds up a Shop Local bag, which was given out by Frame of Mind, courtesy of American Apparel. Photo by Paige Wilson
Kendi Culllinger makes a sale at her Fourteen Eleven Designs vendor tent. Photo by Paige Wilson
Michelle Cecchini, president of Ormond Beach Organics Co., at her vendor tent. Photo by Paige Wilson
Ormond Beach Organics Co. adds sunglasses to its vendor tent. Photo by Paige Wilson
Shelley Mitchell listens to Dr. Bethany Raudenbush at the Focus Forward Chiropractic tent. Photo by Paige Wilson
Jennifer King of Bliss Massage Spa. Photo by Paige Wilson
Marlis D'Souza of Artsy by M. Photo by Paige Wilson
Ormond Beach residents Draza Misko and Michelle Hineline peruse cutting boards at the Artsy by M tent. Photo by Paige Wilson
Marlis D'Souza uses a wood-burning tool to craft her next design. Photo by Paige Wilson
Local businesses display their cards on a wall in Frame of Mind. Photo by Paige Wilson
Frame of Mind owner Victoria Jones. Photo by Paige Wilson
During a national celebration of shopping local, Shop Small Saturday was in full force in Ormond Beach as 46 businesses on Granada Boulevard from U.S. 1 to A1A opened their doors, many offering discounts or deals, on Nov. 25.
Frame of Mind invited about 20 local vendors, including artists of many forms, for its third Shop Small Saturday celebration. But this was the first year other businesses on Granada Boulevard joined in the “shop local” efforts at their own stores. Bliss Massage Spa and Focus Forward Chiropractic were two of the new additions that Frame of Mind invited to their outdoor market to add more diversity in products and services. Art on Granada also held an outdoor market with artists on display.
Under the umbrella of Ormond Beach MainStreet, Frame of Mind Owner Victoria Jones and Event Coordinator Patty Singer went door to door to businesses on Granada Boulevard in the weeks leading up to Saturday to encourage them to participate in the annual day.
“It’s awesome, just to one-on-one connect,” Jones said. “Because we’re always just stuck in our business, and they’re all stuck in their hours, so it’s nice to physically go to each place and chat it up. We’re all on the same page. We all want to have a good, solid business day.”
Singer said she likes shopping locally because it helps the economy from the ground up.
“We believe that if the small businesses are doing well, then everyone’s doing well,” Singer said.
