Observer expands into Volusia with addition of another weekly newspaper: Port Orange

Port Orange will be the third weekly for the company, joining Palm Coast and Ormond Beach.

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  • | 1:40 p.m. June 8, 2017
  • Palm Coast Observer
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The Palm Coast and Ormond Beach Observers recently announced expansion further into the Volusia market, with the addition of the Port Orange Observer. 

"We're excited to​ share our mission to provide the community of Port Orange extraordinary local editorial content and help our local business partners prosper," said John Walsh, publisher of the ​Port Orange Observer​ and president of its parent company, Palm Coast Observer LLC. "We are extremely excited to get engaged in Port Orange as it continues to mature and grow as a vibrant community."  

Privately owned, Palm Coast Observer LLC is affiliated with the Observer Media Group out of Sarasota, a 23-year-old company that publishes 12 other newspapers in Florida.

“The addition of the Port Orange Observer will solidify our base in the Flagler-Volusia market as the community newspapers of record,” Walsh said. “Both the Palm Coast and Ormond Beach Observers have been in the top three spots for General Excellence at the Florida Press Association in their 7 and 5 years of publishing, respectively.” 

The Palm Coast publication was recently named as "Newspaper of the Year" by the Local Media Association, a news media organization of more than 2,200 members in North America. Walsh plans to continue the success of the other two papers with the addition of the Port Orange Observer.

The Palm Coast and Ormond Beach Observers currently employ 15 full-time local residents, and the expansion will include another four hires. Print readership of the newspapers in the two counties will increase to more than 135,000 residents​. Online readership, currently with over 21,000 unique visitors weekly and over 27,000 Facebook followers, will also expand.

To connect to our editorial or advertising team about this expansion, please contact the Observer office at 386-447-9723. 


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