STANDING O: Murray and Murray Insurance, financial services

Success wasn’t just a goal for Tom and Donna Murray. It was a salve, a need —it’s what brought them together.

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  • | 4:04 p.m. December 10, 2015
Tom and Donna Murray in their home. They run their business here also.
Tom and Donna Murray in their home. They run their business here also.
  • Palm Coast Observer
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Mike Cavaliere

Contributing Writer


Around the time Tom Murray got drafted and sent to Vietnam, Donna Murray was only just discovering she was a tomboy. 

“Being a woman wasn’t a good thing in my family,” she says. 

That’s why she wanted to be a sportswriter — that was sure to show her father and brothers she wasn’t tough. But her passion wasn’t sports, she realized; it was competition.

“I drank it,” she says. “I breathed it.”

Tom was different. Getting sent to war woke him up. He calls it “the best thing that ever happened to me.”

“There was nobody successful in my family,” he says. “I looked at them and didn’t want to be them.”

Instead, he became an air traffic controller in New York. And after being fired by President Ronald Reagan during a union strike, he got into the car business. That’s where, in 1985, he met Donna. 

When they finally teamed up in 1993, their business thrived. They partnered with 240 dealerships across the country. She would travel. He would work at the shop. That was until 9/11.

After the attacks, the industry collapsed and a stipulation of Donna’s divorce made her move to Florida in order to maintain custody of the kids. 

This meant Tom was moving, too. But neither of them were happy about it. Especially Tom.

“Coming down here to retire is one thing, but— ”

“Tom and I gave up everything to move here,” Donna interjects. “When you want to be with your children and you have to move, you do what you have to do. I was just grateful that Tom gave up everything to move down here. He gave up an unbelievable job. So did I.”

“OK, get to the good stuff!” he jokingly prods her along. “We’re not getting paid by the hour here.”

Donna rolls her eyes. He laughs and shakes his head. She keeps going, unfazed.

“Insurance is never in the dumps,” she says. “I ended up loving it. I had no idea. It was, like, God-sent.”

Donna’s still competitive, but she’s not a tomboy. She laughs loudly and makes herself cry talking about clients who died recently. She’s the type that stops herself mid-story to put a hand on your arm for a beat when she remembers a really good nugget you just have to hear.

“My father always wanted people to like him,” she says. “For my father, to a fault.”

“You too,” Tom chimes in.

“Yeah, me too,” she concedes.

Tom got licensed soon after, in 2002, and eventually their home office in Palm Coast was crowded with stacks of insurance paperwork. They didn’t know a soul in Florida. But neither can sit still for long. They started buying leads, cold-calling, racking up 40,000-50,000 miles a year on their cars to meet clients across the state.

Her first year, Donna earned more than $1 million in revenue.

Today, Murray & Murray is diversified in eight states. They use webcams and conference calls as their primary meeting tools. And no more stacks of paper. They’ve gone all digital. 

This year, Donna earned more than $1 million in revenue in just a 21-day span.

“When you do the right thing, the right things follow,” Donna says. “That’s how we got our business.”

“It made everything good.” Tom agrees. “Owning our own business was a really challenging, rewarding situation that I never— ”

“Oh, one more story!” Donna cuts in. But then she needs to go. She needs to call a client.

Tom laughs that knowing laugh. Grins and lifts his eyebrows.

He know it’s never just one more story.


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