- December 15, 2025
New over-the-street banner will enhance promotion of community events
When the banner went up across West Granada Boulevard at Washington Street announcing the Fourth of July festivities, Jerry Janaro said he started getting phone calls.
“The banner’s up … the banner’s up,” the phone calls said.
Janaro said he had been working with other members of Ormond Beach MainStreet for a long time to have an over-the-street banner, and it finally happened. The banners will be used by the city as well as MainStreet and other organizations to promote community, downtown events.
He said seeing the banner across the boulevard was one of those times he could say. “I really got something accomplished.”
It was a lengthy project for MainStreet and city staff who worked on the project. Almost two years ago, members of MainStreet discussed how Ormond Beach should have an over-the-street banner, like the ones in Holly Hill and DeLand.
Janaro volunteered to talk to the Florida Department of Transportation, and he said they were very accommodating. The next step was to form a committee of charitable organizations to raise money to install the poles. They discussed having fundraisers.
It turned out that the city was able to install the banner poles, and include them in the cost of the landscaping and undergrounding of utilities that was part of the Granada Boulevard streetscaping project.
It was not a fast process. Paperwork was required because a new ordinance had to be written for the banners. The city had to wait until all the undergrounding of utilities was done before digging holes for the posts.
Janaro said he believes the banners will give Ormond Beach more of a “hometown” appearance, in addition to letting people know about upcoming activities.
“I’m personally very excited about it,” Janaro said.
He said Ormond Beach MainStreet will be able to promote events effectively, in addition to saving money. He said a banner can be installed for much less than the group currently spends on print advertising, and reach more people.
He said the banners can be used over again, if they are creative with the design and don’t list specific dates, while still letting people know when the event will occur.
The first banner by Ormond Beach MainStreet will be for their new event, Granada Grand Festival of the Arts, scheduled for Sept. 26.
Ormond Beach MainStreet Executive Director Julia Truilo said the banner capability is “wonderful.”
She said the organization will continue to use signs on the Granada Bridge, because they are effective.
“I like the hometown feel of the signs on the bridge,” she said.
The city has recently approved a permitting process for the banners, which will be regulated by city ordinances and the Florida Department of Transportation.
An organization must apply at least 45 days in advance. If approved by the city and FDOT, banners will be installed by Public Works Department and can be installed for one or two weeks. There are several other regulations.
For an application or information, call Cindy Berglund in the Planning Department at 676-3234 or e-mail [email protected].
