- December 16, 2025
Florida Hospital's Pink Army has quadrupled its number of supporters since its 2010 inception. Fundraising events are scheduled throughout the area in October.
BY WAYNE GRANT | STAFF WRITER
The Florida Hospital Pink Army campaign, launched in the fall of 2010 at Flagler Hospital Volusia-Flagler, and since spread to other Florida Hospitals in the Orlando and Tampa area.
About 6,000 residents joined in the initiative's first year and, today, there are about 24,000 “solders” in Central Florida who help battle breast cancer throughout the month of October.
Lindsay Rew, media manager for Florida Hospital Volusia-Flagler, said the Pink Army campaign aims at raising awareness about the life-saving benefits of annual mammograms and early detection.
“The goal is to encourage women to be proactive with their health and get screened, and to raise money for women who can’t afford to get mammograms or diagnostic imaging,” she said.
The organization has an “army” theme because it is on a “mission” to fight the disease, Rew said.
Visit jointhepinkarmy.com.
Be (Pink) Army Strong
In addition to offering $99 mammograms throughout October, Florida Hospital has a list of Pink Army events also scheduled to take place in the month. A schedule of nearby events is listed as follows:
Oct. 1
Breast Cancer Survivors Breakfast & Flag Raising Ceremony — 10 a.m. at Florida Hospital Memorial Medical Center (to RSVP, call 231-2229); 8 a.m. at Florida Hospital Flagler (call 866-328-6417).
Oct. 6
Pilates in the Park — 9:30 a.m. at Veterans Park, in Flagler Beach (call 586-4565 or register online, at pilatesintheparkflagler.com). For a $10 donation, this course is offered to all fitness levels.
Oct. 10
Pink Strut — 6 p.m. at Cassen Park, in Ormond Beach (call 676-3323). Join Ormond Beach Mayor Ed Kelley as he leads this strut, as part of his Health & Fitness Challenge.
Oct. 12
Vince Carter's Pink Walk/Run — 8:30 a.m. at Vince Carter's, 2150 LPGA Blvd. For a $30 donation, this event includes a goodie bag and refreshments. Call 290-7162.
Oct. 13
Pink Army Car Wash — 9 a.m. to 2 p.m. at Coconuts Car Wash, 6030 Old Kings Road. Hosted by the Flagler Palm Coast High School Future Business Leaders of America, the event will donate 50% of all proceeds to the Pink Army.
Oct. 13
Pink Army's annual 5K — 6:30 a.m. at Florida Hospital Flagler, 60 Memorial Medical Parkway. A free Kids' Fun Run will start at 8:45 a.m. For $25 (registration after Oct. 8 is $30), the run is for all ages. Veterans participate for free. Teens ages 13-19 pay $10; 12-year-olds run for $5. Register at palmcoastgov.com/pinkarmy5K, or call 986-2323.
Oct. 17
The 16th-annual Pink Fashion Show — 5:30 p.m. at the Historica Athens Theatre, 124. N. Florida Ave., Deland. Entry into the event costs $30. Call 943-4487, or visit foundation.fhdeland.org.
Oct. 22
Pink Ribbon Yoga Workshop — 5:30-7 p.m. at Florida Hospital Memorial Medical Center. This free event is specially designed for breast cancer patients and survivors. To register, call 231-2229.
